CRM system isn’t something you’d expect in a point of sale software, but there is always a first time for everything!
As small business operators, we normally look for POS system with fast sale processing screen, payment options, and inventory.
However, modern POS systems have evolved well beyond these traditional capabilities offered by POS systems. New generation POS systems, like Hike POS, help you attract, retain and delight your customers with its customer relationship management (CRM) capabilities.
In today’s fierce competition era, every business is going for that extra edge and so your business surely needs CRM capabilities to excel in this environment.
What is CRM?
Let’s start with basics for those of us who are not quite familiar with CRM systems. The word CRMs stands for Customer Relationship Management. As the name suggests, it helps you track your business’s interaction with its customers.
Your CRM database contains customer information such as contact details, birthdays your customer notes, products and services they purchase from you and so on.
You could use CRM analytics to know your customers better. For example, you could group them by age and gender, find out visit frequency, average purchase amount, product categories that are mostly preferred by certain groups and much more. With this, guesswork is taken out of the equation, so you could make informed decisions about your product lines, marketing campaigns and business strategies.
With Hike, you can access your Backoffice features from anywhere as it’s all on the cloud. One of the biggest benefits of cloud technologies is that the integrated CRM tools are available at your disposal 24×7, anytime and from anywhere.
Email Receipts as a Marketing Tool
Hike offers receipt emailing capability. So at the checkout, you could ask your customers if they would like receipts to be emailed instead of printed. Your customers would love this because they don’t have to worry about lost receipts, a digital copy is saved in their email. Each time they visit, they have to provide only the name and receipt is emailed. At the same time, you and your customers are helping the environment by not printing it on paper.
However, there is a bigger upside for you as a retailer. You can easily grow your customer database in this manner. The Hike emailed receipts feature your logo, website and social media links. It helps create lasting impression and repeat customers.
Social media is huge these days and those pages on your receipts are just what you needed. However, email marketing is the gold that never gets old. Hike seamlessly integrates with MailChimp so all the customer records you collect through your POS system are automatically sync’d with your MailChimp account. This integration lets you create engaging campaigns and consistent communication with your customers.
These new POS system capabilities could be a game changer for your business.