A logo is arguably one of the most powerful identifiers of any business. … Read more

Since launching in 1994, Amazon has grown from its humble, book-only, beginnings into a … Read more

Marketing gift cards to your customers As retailers (and shoppers), we’re no stranger to the power of gift cards. They are the best present you can give someone … Read more

As retail habits change and evolve, so too has the retailer’s need for a robust point-of-sale solution. Such is the necessity of having a system … Read more

The art of crafting the perfect email is no easy feat. Whether you’re wondering if you haven’t clearly made your point to worrying if you’ve committed an accidental … Read more

One of the biggest marketing opportunities in the modern world comes in the form of popular events. Think the Oscars, the Olympics and the Super Bowl, all televised events that draw huge ratings. … Read more

Images are a key component of any POS software or an online business and high quality photography can improve the perceived value of your … Read more

When it comes to marketing, businesses are always looking for new; innovative ways to sell their product or service. Although more than 8000 years of YouTube … Read more

In business today, having a great product is just not enough. You need to have a great brand too. Strong branding is vital because it tells your customers … Read more

For every business no matter how large or small, publicity is a fantastic way to raise your profile. Not only will this drive increased traffic to your store or website, but it … Read more

It is pretty obvious in this day and age that an online presence is a crucial ingredient in the success of most businesses. However, when it comes to retail, … Read more

Pinterest is without any doubt one of the top social media platforms available to date. The site lets you bookmark images and links to pages. In Pinterest … Read more

Did you know that Twitter has scrapped the 140 character limits for direct messages? Yes, it’s true. Now you don’t have to worry about that 140 character limits … Read more

Social media is no longer a new trend. Most of us enjoy being a part of one or more social media networks. However, when it comes to social media marketing for … Read more

We all know that when it comes to business, competition is fierce. With dozens, hundreds or even thousands of companies offering similar products or services … Read more

As the saying goes, a picture is worth a thousand words and the images on your website are no exceptions. The images that go on to your online … Read more

One of the key parts of setting up a website selling tangible products is ensuring that you have interesting and powerful photography that compels your customers to buy … Read more

Moving with the times, Google has made changes to its search algorithms so that they will include more mobile-friendly websites in their search results. … Read more