5 online logo creators to help start-ups brand on a budget

In business today, having a great product is just not enough. You need to have a great brand too. Strong branding is vital because it tells your customers what to expect from both your products and services. It tells them what kind of company you are and what you strive to be, and finally, it makes you stand out from your competitors.

You cannot be all things to all customers and the key to great branding is to decide who you are and stick to it. Are you an established, reliable and experienced brand or fresh, innovative and new but determined?

However, at the very foundation of your brand is your company logo.

Why is a logo so important?

Logos are vital to any successful business. With the brain being able to process images far quicker than text, a logo is a visual representation of your brand, the ‘face’ of your business, and if done well should be recognizable almost instantly.

They are an ideal tool for promoting your brand across all of your business platforms. From eCommerce to business cards, emails to store displays, customers should be able to make an immediate connection between your logo and your brand. If these are satisfied customers (and let’s face it, hopefully they are!) it will also invoke feelings of trust, loyalty and great customer service.

We understand that most Start-Ups are on a budget, and whilst creating a legendary logo needs to be high up on the priority list, it doesn’t have to break the bank. There are a number of fantastic, quality logo generators available online and in this blog post we are going to share with you our favorite ones.

But first, here are our top tips to creating a successful logo that will compliment your brand identity.

Keep it simple – a small quirk or unique take on an otherwise traditional layout are sometimes all it takes to make a logo stand out. You need something easily recognizable both at thumbnail and billboard size so don’t overdraw it!

Think about your target audience – you need to ensure that the logo you design is appropriate for the audience it is intended for. For example, bright primary colors may work well for a kid’s retail store, but will look unprofessional for a medical manufacturer or accountancy firm.

Make it memorable – you need customers to immediately make the connection between your logo and your brand. If they fail to remember that detail, they will fail to remember your business.

Longevity is vital – you don’t want to have to change your logo because it becomes ineffective or looks dated a few years down the line. A great example of a future-proofed logo is Coca-Cola which has remained the same for over 100 years. By comparison, its nearest competitor, Pepsi, has made numerous changes to its logo in the same period of time.

Color-proof it – make sure that your logo looks just as effective in black and white as in color.

Avoid Clip Art – A logo created using Clip Art images looks cheap and lazy – two characteristics you do not want your business to be associated with!

So now, here are five of our favorite online logo creators.

Logoshi

Created by a guy who experienced his own frustrations at creating a business logo on a budget, Logoshi is a basic computer program that turns your idea into a basic logo.

Simply draw a messy sketch in the box using a maximum of 3 colors, enter your brand name and click ‘make logo’.

If you are happy with the design you can purchase a download of your design for a tiny $19. Great for the ultra-tight budget Start-Ups.

Withoomph

Fantastically easy to use, Withoomph allows you to enter your business name and a few words to describe it before it automatically churns out dozens or even hundreds of logo suggestions.

Once you have selected a basic design you are able to customize elements such as colors and typography to create a kick-ass logo to represent your brand.

Price for Withoomph start at a very budget-friendly $37.

Logaster

Already responsible for more than 1.8 million logos, Logaster asks you to enter your company name and industry in order to create hundreds of personalizable logos. Every suggestion can be edited in accordance with your requirements, helping you make a logo that illustrates your brand perfectly.

You can download your low-res logo for free and a hi-res one from as little as $9.99. Their full BrandKit includes full size logo, business card design, envelope design, letterhead and favicon and is an easily affordable $29.99.

DesignMantic

Offering a wide range of creative designs, fonts, colors and variable settings, DesignMantic allows you full control of your logo design so you can ensure it packs a punch.

Designmantic is also available in HTML5 so that you can view and edit company logos on your mobile device. This means that you can work on your logo design at any time the inspiration strikes!

Design for free, and once you are happy you can purchase the download for only $37.

GraphicSprings Logo Creator

Saving perhaps the best for last, GraphicSprings has one of the largest displays of customizable features we have ever seen on an online logo generator.

You create your logo for free and only pay the $39.99 to download the files once you are completely happy with your design. Once you have paid, any future downloads of your logo are totally free.

If you still can’t reach a logo design that you feel reflects your brand inside and out, then GraphicSprings also offer professional custom logo designs created by one of their graphic design team for a competitive $149.99.

No business should underestimate the power of a good logo. Don’t leave your brand without a face; get cracking on ideas of your logo today.