Google embraces mobile-friendly websites in search results

Moving with the times, Google has made changes to its search algorithms so that they will include more mobile-friendly websites in their search results. With a reported 50% of Google searches now being carried out on mobile devices, it is easy to understand why mobile-friendly sites are so vitally important from a consumer point of view.

Also, if your website is not mobile friendly, it is highly likely that visitors will click away from your site and move on mostly likely to your competitor’s website.

Google state that the changes will mean that ‘users will find it easier to get relevant, high-quality search results that are optimized for all devices’. Of course, this may be at the expense of websites that do not have mobile-friendly versions available, and some are referring to the changes as ‘mobilegeddon’. However as technology continues to advance at an exponential rate, it is not surprising that the daddy of all search engines keeps pace with what the consumer wants, and what the consumer wants is to be able to access the information that they want, when they want it.

So what does this mean for your website?

Well first of all check out Google’s Guide to Mobile Friendly Websites. It offers comprehensive advice on how to make your website accessible on mobile devices including practical information and a mobile SEO guide.

Once you have your mobile-friendly site ready and raring to go, then you can use Google’s mobile-friendly test to ensure that your site looks and operates exactly how you want it to.

Finally you can utilise Google Webmaster tools to generate a mobile usability report, to establish exactly how friendly your mobile-friendly site really is. More information can be found here!

Make sure that you are getting the most out of your website by getting it optimized for mobile devices today.