Drive new traffic to your retail business
If you are a new retailer, building initial customer base is a challenging task. Once you have that, retaining those customers is a challenge. It is no longer just about quality. You have to compete at all levels – price, quality, consistency and so on.
One of the best ways to retain your most loyal customers and drive new foot traffic at the same time is to run attractive promotion offers. Use your Hike iPad POS software to create percentage discounts and combo offers, or even offer extra loyalty point promotion for specific products. It’s all easily done and proven to work because, hey, everyone loves a discount! Here are 3 proven ways to do just that:
Special Discounts
Introducing special discounts on certain popular products will allow you to draw new traffic into your store as well as increase the amount of impulse purchases in your store. With bins for promotionally priced items or even the occasional free samples, you can work at getting rid of unwanted stock while making a much greater profit because of the added foot traffic in your store.
Markdowns and bundles
Offering a 2 for 1 discount on certain items or marking down certain products or at your store can generate a huge boost in sales and massive interest from your loyal customers. Sending them an e-mail about markdowns will generate a huge amount of traffic and with cloud-based point-of-sale software you can easily introduce a discount on certain inventory items at any time to begin this promotion.
Loyalty programs
Rather than having to issue punch cards or track customer history using some type of member’s card, you can simply collect e-mail information at checkout. Modern cloud-based POS software will then collect customer information so that when a client comes in and provide name, loyalty rewards program points will be added to their account automatically based on their purchase history. You can also use this e-mail address information for targeted future promotions.
These are just few of the proven methods for your consideration. I hope this article was useful to you.