How do you get your customers to return to your store?

iPad point of sale is more than what it is called. Traditionally, a point of sale system will handle cash, card transactions and if it is a good application, it may also do a robust multi-location inventory. However, the new generation point of sale systems are more like business management or retail management software that help you attract, retain and delight your customers with following key features:

Omni-channel

Omnichannel retailing or in other words, multichannel retailing means your POS system lets you sell through multiple channels. These different channels could include online stores, retails stores and mobile stores. New generation POS systems like Hike POS allow you to sell in-store, online and through mobile stores using one central system. With this, you have a central inventory system and real-time updates that make multi-channel retailing easy and affordable.

Customer Retention Features

These new generation retail management systems are packed with customer retention features like customer loyalty, gift cards, integrated online shop, integrated appointment book, bulk discounts and what not. With proper use of customer retention features available on a smart point of sale system, you can get your customers to keep coming back without breaking a sweat. Here is what I’d suggest:

Everyone loves loyalty discount

Customer loyalty discounts are a great way to build loyal customer groups. These days it is even easier with intuitive iPad POS systems like Hike. Your customers don’t even need to carry a loyalty card. Your system automatically generates loyalty points for them each time they spend money in your store. You can offer them loyalty points based on amount spent or type of items.

After all, everyone loves discount.

POS integrated Social Media Campaign

Build your social community. Make them feel like part of your business and they will become your loyal customers. It is very simple, no big deal.

This is a feature that you won’t see in your traditional POS however you will certainly find this in new generation point of sale systems like Hike. Point of sale integrated social media will allow you to post your routine updates, discounts and offers onto your social media pages directly from your point of sale system. This feature does not sound like much now but it will start to if I ask ‘when was the last time you effectively posted offers onto your Facebook page?’

We understand you have many things to do and you are time poor. However, you will start attending to such seemingly secondary tasks as soon as you realise that they won’t cost you any extra time.

Make use of the data you already have

Customers come and your business because they want to speak to experts. If you can consistently complete research and become an industry expert with quick answers in your field you can attract a large audience that is interested in getting the best customer experience. Knowledge of your customers is also an important step. With an e-mail confirmation or newsletter you can track your customers buying habits especially with an intuitive point-of-sale software system. Cloud Based POS can actually track your customers using their e-mail or postal code and then you can send targeted advertisements based off of their purchasing habits.