Every retailer knows that understanding what to sell is absolutely essential for the success of their business. Stocking the wrong items could end up with you spending out on inventory that is impossible to shift, whereas having your finger on the pulse of trending products or services could see you raking in the profits time and time again. Whether you choose to only sell a product or service in a specific popular niche, or your retail outlet has a wider and more general range of goods but you want to be sure to offer the hot products of the moment, we want you to have your greatest year yet. To help you do that, here are the trending products and services that retailers should consider selling in 2020.
Hair – Trending Products of 2020
Hair! Most of us have it in some way shape or form. Whether it is the hair on our heads or our bodies, the way we style it or getting rid of it, there’s no getting away from the popularity of products relating to it. Here’s some of the key trending products and services in this industry for 2020.
Laser Hair Removal
Unwanted body hair is a significant problem for a wide range of people, and particularly for females who are by far the biggest target demographic for hair removal products. The trouble with most is that the results are temporary, and women are forced to shave daily or wax every 3-4 weeks to maintain their smoother skin.
According to Google Trends, the number of searches being carried out for ‘remove hair’ has been steadily rising, suggesting that hair removal solutions are going to be popular for some time. Laser hair removal is particularly prominent since the results are long-lasting or even permanent. If you own a beauty salon, you could offer this service, or alternatively offer hair removal tools that clients can use at home.
The good news is that this product/service is easily marketed using videos that show the hair removal in action, proving the success of what you are selling. The results are also highly social media friendly – particularly Instagram. You could even ask influencers to promote your product or service for you.
Fashion is always a hot topic when it comes to retail trends and headscarves look to make another comeback for 2020. Headscarves are particularly popular during the summer when they are one of the most popular hair accessories amongst women, but according to Google Trends, there are more than 60,000 searches for headscarves every month. If you own a retail store you can maximize on this opportunity by offering a range of different styles, from plain and printed to different textures, sizes and materials. The marketing opportunities are also endless, from Instagram video tutorials on ways to wear it to multibuy offers to capture the impulse purchase shopper.
Hairbrushes aren’t made equal and innovation in their design has led to the creation of the ionic hairbrush, which helps consumers to tame flyaway, frizzy locks and give hair a healthy shine. Google Trends has shown a fairly steady increase in searches for this product over the last 12 months, and this is predicted to continue.
With products like these, the key to marketing is to show the results that they provide. Pictures alone won’t do the product justice. Instead, you need to show how it works and the best way to do this is in long-form and edited video clips.
What do you do when you can’t naturally obtain the hair that you want? You fake it of course. Hair extensions and wigs have been popular for some time, although real hair varieties aren’t able to be sold on some online platforms. The number of online searches for hair wigs has been steadily growing, fuelled by the fact that wigs make it popular to transform your hair even just for a single night. Get in on the act by stocking some of the best, and market these trending products using the powerful tool that is YouTube. Hair tutorial clips are some of the most commonly-watched in the world.
Women’s Fashion – Trending Products of 2020
Most retailers know that fashion sells – but only if you are selling what’s hot right now.
Will denim ever go out of fashion? Statistics suggest probably not. A wardrobe staple for decades now, there are still tens of thousands of searches for denim online every month. From conventional jeans in varying styles to jackets, shirts and even dresses, it’s a fashion statement that virtually anyone can make. Strong sales growth over the next few seasons is predicted, and retailers can cash in on the act by stocking the latest denim styles. Instagram works best for showcasing the styles that you have, whilst you could also create style designs featuring key denim pieces and share them on social media sites like Pinterest to show different ways in which denim can be incorporated into consumer wardrobes.
There’s no denying that the 80s set the bar high for unique fashion, and every now and again, statement pieces from the era get a revival. For 2020 we can expect to see a welcome return of puff shoulders. Feminine yet powerful, puffs are made for women who were born to stand out. Many women are keen to embrace this trend judging by search engine results over the last 12 months.
You can promote puff shoulders in the same way that you would any other type of women’s fashion – by utilising all image-based social media sites. Instagram, Facebook and Pinterest are all powerful tools, and you can create a feature on your webstore that shows the hottest products right now on a carousel, and you can showcase puff shoulders, denim and any other trending fashion items. You should also consider optimizing your product pages with the keyword ‘puff shoulders’ to help organic traffic to your site.
Shapewear is an ingenious solution to poorly-fitting clothes that regularly sees an upward trajectory on Google Trends. Worn as underwear, the thick fabric and firm fit helps to create a smoother, slimmer look, helping clothes to fit more comfortably without any lumps or bumps that occur as a result of our natural curves. Better still, you can choose shapewear to address the specific areas of your body causing you concern – for example, high-waisted styles to cover the abdomen, or those with in-built butt lifting capabilities.
Marketing opportunities are extensive. Shapewear is particularly popular amongst plus size ladies and new mums, meaning targeted ads and affiliate links to popular weight loss and parenting blogs may be very fruitful. Before and after images using the product will be especially effective. Just remember to be mindful of the fact that body shape can be a very sensitive subject for many women.
Also sometimes referred to as loungewear, athleisure fashion is enjoying a surge in popularity, as evidenced by strong search growth on Google Trends. If you haven’t come across it before, think sports bras, stretchy leggings and slouchy tees – clothes that wouldn’t look out of place at the gym, at home or even at the store. In addition to targeting the obvious market – gym lovers, this style of clothing is also particularly popular amongst the younger demographic who enjoy the way that it shows off their shape and the wide range of colours and styles that are available.
Weight Loss – Trending Products of 2020
Unsurprisingly, weight loss products tend to get the greatest number of online searches during the first half of the year as people try to lose any weight they may have gained over Christmas and get their bodies’ ready for the skimpier clothes of summer. What weight loss products can you expect to be trending this year?
Ab Wheel Roller
Ab workouts are currently one of the most popular methods for losing weight and improving body shape, and this is evidenced by the number of searches for ab workouts seen on Google Trends. These exercises can usually be performed either at home or at the gym, and incorporate simple pieces of equipment, such as the ab wheel roller. The most effective channels to promote trending products like the ab wheel roller are Facebook, Instagram and YouTube where you can show it in action. You could also ask an influencer to endorse it for you.
Summer isn’t as far away as it might feel, and people are already planning for their vacations by looking at potential swimsuits. However, the key to this trending product is to choose the styles that sell. Take a look online at what celebrities and other influencers are wearing and seek out products that emulate this style as they will be more likely to see. Influencer marketing is also one of the best ways to boost your sales, with you providing the swimwear in exchange for promotions and links back to your online store. Since the influenced is likely to already be followed on social media by your target demographic, this is the ideal way to ensure that your products reach the right audience.
Kitchen – Trending Products of 2020
The kitchen is the hub of the home, but it is also somewhere where practicality is key. Perhaps unsurprisingly then, the trending products for 2020 are those which offer convenience and reflect our growing environmental concerns surrounding the use of plastic.
Need to vacuum or sweep the floor, but don’t want the back-breaking task of using a heavy vacuum cleaner or broom and dustpan? Sweeping machines are quite literally cleaning up as one of the must-have gadgets of the new decade. There are also some similar products to this one that are regularly appearing on Google searches. Again, with a product like a sweeping machine, the key to securing sales is to show it in action, and only video can truly convey the way in which it works and how effective it can be. Video marketing ads can perform very well and building SEO into your ad strategy will help with your organic reach.
The human impact on the environment has been a growing concern over the last few decades, and this has peaked over the previous 12 months with many consumers now eager to cut back on the use of unnecessary plastic. Reusable straws will continue to be a trending product for 2020, as will take-your-own refillable coffee cups and reusable bags. Your commitment to reducing plastics will increase your popularity amongst your customers who are environmentally-conscious. You can market your reusable bags via SEO and Google Adwords, whilst in-store you can have them easily accessible near your point of sale to tempt customers who may have forgotten their bags. You could even create a blog based around eco-friendly topics which will help to capture the demographic who will be interested in purchasing your reusable goods.
Smartphones – Trending Products of 2020
Many of us can’t imagine life without our smartphones. We rely on them to help us with day to day activities and we accessorize them to reflect our personalities. Not having a smartphone can make us feel like we are cut off from the world. Unsurprisingly, smartphone products will continue to sell extremely well in 2020 and beyond.
Phone cases are the ultimate impulse buy and with so many designs to choose from, there is something to suit every consumer. On Google Trends, the term ‘phone case’ and more specifically ‘silicone phone case’ is seeing a continued upward trajectory. The ‘stack them high and sell them cheap’ strategy works extremely well, since people like to have a collection that doesn’t break the bank, but that enables them to change the appearance of their smartphone regularly. Lower prices also help to secure impulse purchases. Marketing images work best – use Instagram and Facebook for the most effective results.
iPhone Repair Kit
iPhones still dominate the smartphone market with an estimated 700 million plus in use around the world. As our main connection with the world, we need urgent repairs when they go wrong. Google Trends have shown an increase in search volume for ‘iPhone repair’ and at-home repair kits, particularly for screens, are going to be staple purchases in 2020. Showing how they work will be crucial to clinching sales, as will positioning them at the correct price point. They too will be a potential impulse-purchase, so in-store you could position them close to your point of sale to grab the attention of shoppers whilst they wait to pay.
Stocking what sells will be crucial for retailers to be successful in 2020. It could be the products we’ve listed here if they are new to you, or previously stocked goods that your POS system has helped you to identify as being popular in previous years. Either way, by identifying those which are trending for 2020 and tracking your inventory carefully using a powerful POS like Hike, you can boost your chances of a bumper year of profit for your business.