<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Marketing on Hike POS</title><link>https://hikeup.com/za/blog/topics/marketing/</link><description>Recent content in Marketing on Hike POS</description><generator>Hugo</generator><language>en-ZA</language><lastBuildDate>Tue, 06 Jan 2026 11:50:52 +0000</lastBuildDate><atom:link href="https://hikeup.com/za/blog/topics/marketing/index.xml" rel="self" type="application/rss+xml"/><item><title>Hike eCommerce: Online and In Store, Simplified</title><link>https://hikeup.com/za/blog/hike-ecommerce-online-store-solution/</link><pubDate>Tue, 06 Jan 2026 11:50:52 +0000</pubDate><guid>https://hikeup.com/za/blog/hike-ecommerce-online-store-solution/</guid><description>&lt;p>Selling online is no longer the challenge. Managing it alongside your in-store operations is.&lt;/p>
&lt;p>Many retailers already have an online store, but running it often means juggling disconnected systems, duplicating work, and losing visibility across inventory, customers, and sales. What should feel seamless instead becomes time consuming and complex.&lt;/p></description></item><item><title>What is Geo Targeting in Retail? A Complete Guide</title><link>https://hikeup.com/za/blog/what-is-geo-targeting-in-retail/</link><pubDate>Thu, 03 Jul 2025 05:40:16 +0000</pubDate><guid>https://hikeup.com/za/blog/what-is-geo-targeting-in-retail/</guid><description>&lt;div>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/06/Picture1-4-1024x574.jpg" alt="Mobile phone showing shopping app with global geo-targeting icons and map background, representing location-based retail marketing">&lt;/figure>
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&lt;p>In today’s dynamic and competitive retail sector, the ability to personalize customer interactions has become a fundamental requirement for sustained growth and customer loyalty. Among the various strategies employed to achieve this personalization, geo targeting has emerged as a particularly effective tool. By enabling retailers to disseminate location-specific content and offers, this approach fosters deeper customer engagement and directly contributes to increased sales revenue.&lt;/p></description></item><item><title>Best Jewelry POS System Guide | Top Features &amp; Tips</title><link>https://hikeup.com/za/blog/guide-to-choosing-the-best-jewelry-pos-system/</link><pubDate>Thu, 17 Apr 2025 06:16:00 +0000</pubDate><guid>https://hikeup.com/za/blog/guide-to-choosing-the-best-jewelry-pos-system/</guid><description>&lt;div>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/04/Picture1-5-1024x576.png" alt="Best Jewelry POS System">&lt;/figure>
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&lt;h2>&lt;strong>Introduction&lt;/strong>&lt;/h2>
&lt;p>Stepping into the world of jewelry retail often comes with its own set of unique challenges—managing inventory, creating customer profiles, and tracking sales among them. To tackle these efficiently, a Jewelry store POS system becomes your go-to tool. But what exactly is a &lt;a href="https://hikeup.com/?page_id=763">Jewelry store POS&lt;/a> system?&lt;/p></description></item><item><title>Seamless eCommerce &amp; POS Integration | Boost Sales &amp; Efficiency</title><link>https://hikeup.com/za/blog/benefits-of-ecommerce-and-pos-integration/</link><pubDate>Thu, 03 Apr 2025 06:32:45 +0000</pubDate><guid>https://hikeup.com/za/blog/benefits-of-ecommerce-and-pos-integration/</guid><description>&lt;div>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/04/Picture1-1024x574.jpeg" alt="eCommerce">&lt;/figure>
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&lt;h2>&lt;strong>Introduction&lt;/strong>&lt;/h2>
&lt;p>Are you ready to boost your sales and streamline your operations? Imagine how fantastic it would be if your eCommerce platform and your &lt;a href="https://hikeup.com/?page_id=1469">Point of Sale&lt;/a> (POS) system communicated like best pals. Well, that’s not just a dream—it’s called seamless integration. This magic duo helps unify all your sales channels, from physical stores to online spaces. The result? An efficiently running machine that makes managing your business a breeze. Let’s explore how this integration can transform your retail world!&lt;/p></description></item><item><title>Accurate Wine Inventory Management for Retailers</title><link>https://hikeup.com/za/blog/accurate-inventory-management-for-wine-retailers/</link><pubDate>Thu, 27 Mar 2025 05:27:37 +0000</pubDate><guid>https://hikeup.com/za/blog/accurate-inventory-management-for-wine-retailers/</guid><description>&lt;figure>&lt;div>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/03/Picture2-1-1024x579.jpeg" alt="Wine Inventory Management">&lt;/figure>
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&lt;h2>&lt;strong>Introduction&lt;/strong>&lt;/h2>
&lt;p>For wine retailers, maintaining an accurate wine inventory is crucial to achieving retail success. Wine inventory management goes beyond simply counting bottles; it involves ensuring that each wine selection is adequately stocked, organized, and tracked. Efficient management helps avoid overstocking or stockouts, reducing potential losses. Additionally, having precise inventory records enhances customer satisfaction by enabling retailers to meet demand promptly. A well-managed inventory also facilitates smoother operations through technology such as &lt;a href="https://hikeup.com/?page_id=1029">Retail POS&lt;/a>, ensuring the success of the business.&lt;/p></description></item><item><title>How a POS System Can Boost Customer Experience in Restaurant</title><link>https://hikeup.com/za/blog/how-a-pos-can-enhance-a-restaurant/</link><pubDate>Thu, 20 Mar 2025 05:50:51 +0000</pubDate><guid>https://hikeup.com/za/blog/how-a-pos-can-enhance-a-restaurant/</guid><description>&lt;div>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/03/Picture1-5-1024x574.jpeg" alt="Restaurant POS">&lt;/figure>
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&lt;h2>&lt;strong>Introduction&lt;/strong>&lt;/h2>
&lt;p>Running a restaurant is no small feat, but providing a memorable customer experience can make or break your business. In today’s fast-paced world, diners seek not just delicious food, but swift and seamless service, too. This is where a Point of Sale system can work magic for your operations and elevate dining experiences. &lt;a href="https://hikeup.com/?page_id=1469">A modern POS system&lt;/a> goes beyond just processing payments; it can streamline service, personalize interactions, and improve efficiency, setting your restaurant apart from the crowd.&lt;/p></description></item><item><title>How Mobile POS Transforms the Cafe Experience</title><link>https://hikeup.com/za/blog/how-a-mobile-pos-transforms-the-cafe/</link><pubDate>Mon, 17 Mar 2025 06:45:45 +0000</pubDate><guid>https://hikeup.com/za/blog/how-a-mobile-pos-transforms-the-cafe/</guid><description>&lt;div>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/03/Picture1-4-1024x574.png" alt="Mobile POS">&lt;/figure>
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&lt;p>In today’s fast-paced world, customers expect a seamless and efficient experience when they visit their favourite cafes. Whether it’s ordering that perfect cup of coffee or grabbing a quick snack, customers don’t want to wait in long lines or deal with outdated payment methods. This is where &lt;a href="https://hikeup.com/?page_id=747">&lt;strong>mobile POS&lt;/strong>&lt;/a> (Point of Sale) systems are making a big difference. Mobile POS is transforming the café experience by offering a more streamlined, faster, and flexible way to manage everything from inventory to customer transactions.&lt;/p></description></item><item><title>5 Reasons Cloud-Based POS Simplifies Multi-Store Management</title><link>https://hikeup.com/za/blog/5-reasons-cloud-pos-simplifies-multi-store/</link><pubDate>Thu, 13 Mar 2025 05:48:40 +0000</pubDate><guid>https://hikeup.com/za/blog/5-reasons-cloud-pos-simplifies-multi-store/</guid><description>&lt;figure>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/03/Picture1-4-1024x579.jpeg" alt="Multi store POS">&lt;/figure>
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&lt;p>Managing multiple store locations in retail can feel like juggling a thousand things at once—inventory control, sales tracking, employee management, and customer service. A &lt;a href="https://hikeup.com/?page_id=1469">POS system&lt;/a> has emerged as the ultimate solution to streamline operations and simplify complex tasks for multi-store businesses. Whether you run a boutique chain or a franchise network, a cloud POS offers tools that empower you to stay in control, no matter how many stores you oversee. Here’s how a cloud POS system makes multi-store management seamless and efficient.&lt;/p></description></item><item><title>How a Cloud POS System Adapts to Coffee Shops &amp; Jewelry Stores</title><link>https://hikeup.com/za/blog/coffee-to-jewellery-stores-how-cloud-pos-adapts/</link><pubDate>Mon, 10 Mar 2025 10:42:56 +0000</pubDate><guid>https://hikeup.com/za/blog/coffee-to-jewellery-stores-how-cloud-pos-adapts/</guid><description>&lt;div>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/03/Picture1-2-1024x572.png" alt="Jewellery Store POS">&lt;/figure>
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&lt;h2>&lt;strong>Introduction&lt;/strong>&lt;/h2>
&lt;p>Picture this: You’re sipping a latte at your favourite coffee shop, while the barista quickly taps an order into a sleek tablet. Across town, a jeweller rings up a shimmering necklace with the same ease. What do these diverse businesses have in common? A &lt;a href="https://hikeup.com/?page_id=474">&lt;strong>cloud POS&lt;/strong>&lt;/a> system. This tech marvel is revolutionizing the way businesses, from cozy coffee shops to chic jewellery stores, manage their operations. Versatile, efficient, and downright smart, cloud POS systems are truly the backbone of modern retail.&lt;/p></description></item><item><title>Inventory Management: Tips, Techniques &amp; Best Practices</title><link>https://hikeup.com/za/blog/what-is-inventory-management/</link><pubDate>Tue, 25 Feb 2025 06:17:53 +0000</pubDate><guid>https://hikeup.com/za/blog/what-is-inventory-management/</guid><description>&lt;div>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/02/Picture2-1024x572.png" alt="What Is Inventory Management">&lt;/figure>
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&lt;h2>&lt;strong>Introduction to Inventory Management&lt;/strong>&lt;/h2>
&lt;p>Inventory management is the backbone of any successful retail operation. It involves the process of sourcing, storing, and selling inventory—both raw materials and finished products. This practice is critical for businesses to keep their operations running smoothly and profitably. By effectively managing inventory, retailers can reduce holding costs, prevent stockouts, and optimize the availability of products.&lt;/p></description></item><item><title>Retail vs. E-Commerce: Key Differences &amp; Which One is Right for You</title><link>https://hikeup.com/za/blog/retail-vs-e-commerce/</link><pubDate>Mon, 24 Feb 2025 05:34:49 +0000</pubDate><guid>https://hikeup.com/za/blog/retail-vs-e-commerce/</guid><description>&lt;figure>
&lt;figure>&lt;img src="https://hikeup.com/images/2025/02/retail-vs-ecommerce_1-1024x576.png" alt="Retail vs. E Commerce">&lt;/figure>
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&lt;p>The retail landscape is evolving, with businesses facing the choice between traditional brick-and-mortar stores or expanding into the e-commerce space. In today’s digital-first world, understanding the key differences between retail and e-commerce is essential for business owners, especially when it comes to choosing the right tools to manage sales. For retailers using Hike’s &lt;a href="https://hikeup.com/?page_id=1029">&lt;strong>all-in-one POS&lt;/strong>&lt;/a> system, this comparison can help clarify which model works best for their business needs.&lt;/p></description></item><item><title>Why your Franchise needs Multi-Outlet POS? – Hike</title><link>https://hikeup.com/za/blog/why-your-franchise-needs-multi-outlet-pos-hike/</link><pubDate>Thu, 01 Aug 2024 11:41:36 +0000</pubDate><guid>https://hikeup.com/za/blog/why-your-franchise-needs-multi-outlet-pos-hike/</guid><description>&lt;p>In today’s fast-paced retail world, running a franchise with multiple locations or managing several outlets can be tough. &lt;/p>
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&lt;p>Whether you have a small chain of stores or a large franchise, maintaining coordination across all locations can be quite challenging but is crucial for success. This is where a multi-outlet Point of Sale (POS) system comes in.&lt;/p></description></item><item><title>Introducing Customer Facing Display</title><link>https://hikeup.com/za/blog/introducing-customer-facing-display/</link><pubDate>Tue, 19 Oct 2021 06:58:00 +0000</pubDate><guid>https://hikeup.com/za/blog/introducing-customer-facing-display/</guid><description>&lt;p>We are thrilled that Hike is one of the first cloud POS solutions to introduce the Customer Facing Display screen across multiple platforms – including PC and Mac.&lt;/p></description></item><item><title>Hike’s crash course on Facebook advertising</title><link>https://hikeup.com/za/blog/hikes-crash-course-on-facebook-advertising/</link><pubDate>Mon, 12 Jul 2021 11:12:00 +0000</pubDate><guid>https://hikeup.com/za/blog/hikes-crash-course-on-facebook-advertising/</guid><description>&lt;p>Since Facebook was founded in 2004, year by year it has grown into the most widely recognised social media platform on the planet. Now boasting a &lt;a href="https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/">user base of 2.85 billion&lt;/a>, it’s no surprise that the blue website has also become a central hub for web marketing and brand awareness in general.&lt;/p></description></item><item><title>How to design your logo</title><link>https://hikeup.com/za/blog/how-to-design-your-logo/</link><pubDate>Wed, 13 Nov 2019 06:47:00 +0000</pubDate><guid>https://hikeup.com/za/blog/how-to-design-your-logo/</guid><description>&lt;p>A logo is arguably one of the most powerful identifiers of any business. In fact, logos are so effective that most of us are able to identify many of the brands we come across in our day to day life simply by the logo they use. This is possible because they have created great &lt;a href="https://www.adobe.com/express/create/logo">design logos&lt;/a> that stick in our minds are as easy to recall within just a few seconds.&lt;/p></description></item><item><title>Why you should start selling on Amazon today</title><link>https://hikeup.com/za/blog/why-you-should-start-selling-on-amazon-today/</link><pubDate>Thu, 15 Feb 2018 11:23:00 +0000</pubDate><guid>https://hikeup.com/za/blog/why-you-should-start-selling-on-amazon-today/</guid><description>&lt;p>Since launching in 1994, Amazon has grown from its humble, book-only, beginnings into a global marketplace that has become the perfect gateway for businesses looking to sell in the online space.&lt;/p></description></item><item><title>Marketing gift cards to your customers</title><link>https://hikeup.com/za/blog/marketing-gift-cards-to-your-customers/</link><pubDate>Mon, 22 Jan 2018 12:41:00 +0000</pubDate><guid>https://hikeup.com/za/blog/marketing-gift-cards-to-your-customers/</guid><description>&lt;h2>Marketing gift cards to your customers&lt;/h2>
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&lt;p>As retailers (and shoppers), we’re no stranger to the power of gift cards. They are the best present you can give someone whilst simultaneously acting as a terrific marketing tool, that’s designed to bring in new customers in lieu of repeat business.&lt;/p></description></item><item><title>Inventory &amp; sales</title><link>https://hikeup.com/za/blog/inventory-sales/</link><pubDate>Tue, 16 Jan 2018 13:07:00 +0000</pubDate><guid>https://hikeup.com/za/blog/inventory-sales/</guid><description>&lt;p>As retail habits change and evolve, so too has the retailer’s need for a robust point-of-sale solution. Such is the necessity of having a system that can do everything that without one, retailers are starting to wear the brunt of it, as seen in their bottom line.&lt;/p></description></item><item><title>Guide to crafting the perfect work email</title><link>https://hikeup.com/za/blog/guide-to-crafting-the-perfect-work-email/</link><pubDate>Thu, 14 Sep 2017 11:28:00 +0000</pubDate><guid>https://hikeup.com/za/blog/guide-to-crafting-the-perfect-work-email/</guid><description>&lt;p>The art of crafting the perfect email is no easy feat.&lt;/p>
&lt;p>Whether you’re wondering if you haven’t clearly made your point to worrying if you’ve committed an accidental faux pas, the nerves a person can face after sending an email is very real (and perfectly normal!).&lt;/p></description></item><item><title>Tips for Real-time marketing with social media</title><link>https://hikeup.com/za/blog/tips-for-real-time-marketing-with-social-media/</link><pubDate>Mon, 28 Mar 2016 14:05:00 +0000</pubDate><guid>https://hikeup.com/za/blog/tips-for-real-time-marketing-with-social-media/</guid><description>&lt;p>One of the biggest marketing opportunities in the modern world comes in the form of popular events. Think the Oscars, the Olympics and the Super Bowl, all televised events that draw huge ratings. For example, an average of 114.4 &lt;em>million&lt;/em> Americans tuned in the 2015 Super Bowl. In fact most high-profile events generate the opportunity for brands to get noticed and raise their own profile. In addition to the TV coverage there is the knock on impact of social media to consider. According to Twitter there were 36 million tweets related to the Super Bowl, and they received more than 2.5 &lt;em>billion&lt;/em> impressions. Facebook also reported 265 million posts, comments and likes related to the huge event.&lt;/p></description></item><item><title>How to start a YouTube channel for your small business</title><link>https://hikeup.com/za/blog/how-to-start-a-youtube-channel-for-your-small-business/</link><pubDate>Mon, 21 Mar 2016 10:22:00 +0000</pubDate><guid>https://hikeup.com/za/blog/how-to-start-a-youtube-channel-for-your-small-business/</guid><description>&lt;p>When it comes to marketing, businesses are always looking for new; innovative ways to sell their product or service. Although more than 8000 years of YouTube content is watched in the U.S. every single day, only 9% of businesses have taken advantage of the growing popularity of this highly effective social tool.&lt;/p></description></item><item><title>Best online photo editing tools</title><link>https://hikeup.com/za/blog/best-online-photo-editing-tools/</link><pubDate>Sun, 20 Mar 2016 10:29:00 +0000</pubDate><guid>https://hikeup.com/za/blog/best-online-photo-editing-tools/</guid><description>&lt;p>Images are a key component of any &lt;a href="https://hikeup.com/?page_id=5">POS software&lt;/a> or any online business, and high-quality photography can improve the perceived value of your products, their desirability and boost the credibility of your store. However, that doesn’t mean you need to blow your budget on a professional photographer. Instead, there are plenty of online photo editing tools that can give your images the same standard but without the expensive price tag.&lt;/p></description></item><item><title>5 online logo creators to help start-ups brand on a budget</title><link>https://hikeup.com/za/blog/online-logo-creator-tools/</link><pubDate>Mon, 12 Oct 2015 10:41:00 +0000</pubDate><guid>https://hikeup.com/za/blog/online-logo-creator-tools/</guid><description>&lt;p>In business today, having a great product is just not enough. You need to have a great brand too. Strong branding is vital because it tells your customers what to expect from both your products and services. It tells them what kind of company you are and what you strive to be, and finally, it makes you stand out from your competitors.&lt;/p></description></item><item><title>How to create a kickass Media Kit for your business</title><link>https://hikeup.com/za/blog/how-to-create-a-media-kit/</link><pubDate>Thu, 24 Sep 2015 11:58:00 +0000</pubDate><guid>https://hikeup.com/za/blog/how-to-create-a-media-kit/</guid><description>&lt;p>For every business no matter how large or small, publicity is a fantastic way to raise your profile. Not only will this drive increased traffic to your store or website, but it also gives you the opportunity to tap into a whole new supply of customers. As such, publicity is a highly valuable asset and should be used wisely in order to maximise its positive effects. The possibility of getting your product or service into an article or blog post is exciting, and the more prominent the publication, the more exposure your business will receive.&lt;/p></description></item><item><title>The importance of blogging for retailers</title><link>https://hikeup.com/za/blog/blogging-for-retailers/</link><pubDate>Mon, 21 Sep 2015 12:14:00 +0000</pubDate><guid>https://hikeup.com/za/blog/blogging-for-retailers/</guid><description>&lt;p>It is pretty obvious in this day and age that an online presence is a crucial ingredient in the success of most businesses. However, when it comes to retail, aside from information and product descriptions, is there really much else that you can post online? Well yes there is and it is best executed in the style of blog posts.&lt;/p></description></item><item><title>4 ways to grow your business with Pinterest</title><link>https://hikeup.com/za/blog/4-ways-to-grow-your-business-with-pinterest/</link><pubDate>Sat, 05 Sep 2015 12:56:00 +0000</pubDate><guid>https://hikeup.com/za/blog/4-ways-to-grow-your-business-with-pinterest/</guid><description>&lt;p>Pinterest is without any doubt one of the top social media platforms available to date. The site lets you bookmark images and links to pages. In Pinterest language, these bookmarked items are called ‘pins’. Hence, the name ‘Pinterest’ – where you pin interesting stuff!&lt;/p></description></item><item><title>Twitter direct message characters limit</title><link>https://hikeup.com/za/blog/twitter-dm-character-limit/</link><pubDate>Thu, 27 Aug 2015 13:03:00 +0000</pubDate><guid>https://hikeup.com/za/blog/twitter-dm-character-limit/</guid><description>&lt;p>Did you know that Twitter has scrapped the 140 character limits for direct messages?&lt;/p>
&lt;p>Yes, it’s true. Now you don’t have to worry about that 140 character limits when sending direct messages using Twitter.&lt;/p></description></item><item><title>Social media lessons learned in kindergarten</title><link>https://hikeup.com/za/blog/social-media-lessons-learned-in-kindergarten/</link><pubDate>Thu, 13 Aug 2015 06:13:00 +0000</pubDate><guid>https://hikeup.com/za/blog/social-media-lessons-learned-in-kindergarten/</guid><description>&lt;p>Social media is no longer a new trend. Most of us enjoy being a part of one or more social media networks.&lt;/p>
&lt;p>However, when it comes to social media marketing for business, we sometimes still stumble upon doubts whether it is suitable for the business type we are trying to promote. In some cases, you’ve tried it without any successful outcomes. For both these scenarios, I would suggest a 5 point rule that we learned in kindergarten and that should do the trick. At least it has worked for us.&lt;/p></description></item><item><title>Exceeding Your Customers Expectations Is Possible</title><link>https://hikeup.com/za/blog/exceeding-customer-expectations-is-possible/</link><pubDate>Wed, 22 Jul 2015 07:26:00 +0000</pubDate><guid>https://hikeup.com/za/blog/exceeding-customer-expectations-is-possible/</guid><description>&lt;p>We all know that when it comes to business, competition is fierce. With dozens, hundreds or even thousands of companies offering similar products or services in your industry, to survive and be successful your business must stand out from the rest. In order to do this you need to have a unique selling point (USP) and one of the best USP’s that you can have is a fantastic reputation for exceeding customer expectations.&lt;/p></description></item><item><title>Choosing the right image for your website</title><link>https://hikeup.com/za/blog/choosing-the-right-image-for-your-website/</link><pubDate>Tue, 19 May 2015 10:19:00 +0000</pubDate><guid>https://hikeup.com/za/blog/choosing-the-right-image-for-your-website/</guid><description>&lt;p>As the saying goes, a picture is worth a thousand words and the images on your website are no exceptions. The images that go on to your online presence make a statement about your business, brand or discussion topic. And so it is important to carefully consider image use as a way of enhancing the experience that your audience has when they visit your site.&lt;/p></description></item><item><title>How to take amazing product photographs</title><link>https://hikeup.com/za/blog/how-to-take-amazing-product-photographs/</link><pubDate>Thu, 07 May 2015 10:24:00 +0000</pubDate><guid>https://hikeup.com/za/blog/how-to-take-amazing-product-photographs/</guid><description>&lt;p>One of the key parts of setting up a website selling tangible products is ensuring that you have interesting and powerful photography that compels your customers to buy your products. Visual impact has a huge influence on our first impressions and &lt;strong>product photography&lt;/strong> that looks unprofessional, dis-organised and is poorly executed can drive a customer away permanently.&lt;/p></description></item><item><title>Can the brand colours really affect its success?</title><link>https://hikeup.com/za/blog/can-the-brand-colours-really-affect-its-success/</link><pubDate>Wed, 06 May 2015 10:31:00 +0000</pubDate><guid>https://hikeup.com/za/blog/can-the-brand-colours-really-affect-its-success/</guid><description>&lt;p>In recent years there has been a lot of research into the affect that colours have on our perception of things. In the majority of humans, sight is the strongest sense and studies have suggested that up to 90% of our opinion about a retail product or business service comes from our assessment of its colour. With this in mind, it is easy to see why colour psychology could be an extremely important marketing tool.&lt;/p></description></item><item><title>Google embraces mobile-friendly websites in search results</title><link>https://hikeup.com/za/blog/google-embraces-mobile-friendly-websites-in-search-results/</link><pubDate>Sun, 03 May 2015 10:34:00 +0000</pubDate><guid>https://hikeup.com/za/blog/google-embraces-mobile-friendly-websites-in-search-results/</guid><description>&lt;p>Moving with the times, Google has made changes to its search algorithms so that they will include more &lt;strong>mobile-friendly websites&lt;/strong> in their search results. With a reported 50% of Google searches now being carried out on mobile devices, it is easy to understand why mobile-friendly sites are so vitally important from a consumer point of view.&lt;/p></description></item></channel></rss>